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isPartOf:"European journal of marketing : EJM"
~subject:"Markenführung"
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Markenführung
Brand loyalty
14
Consumer behaviour
13
Konsumentenverhalten
13
Markentreue
11
Brand management
10
Brand
9
Markenartikel
9
Beziehungsmarketing
6
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Relationship marketing
6
Customer satisfaction
3
Kundenzufriedenheit
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2
Brands
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Social relations
2
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2
Achievement vanity
1
Advertising
1
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1
Behavioural loyalty
1
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1
Brand identity
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Brand innovativeness
1
Brand love
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Brand performance measures
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Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Buil, Isabel
1
Dawes, John
1
De Chernatony, Leslie
1
Empen, Janine
1
Horváth, Csilla
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Huang, Yu-an
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Krishen, Anjala Selena
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Laurent, Gilles
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Lin, Chad
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Loy, Jens-Peter
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Marzocchi, Gianluca
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1
Rungie, Cam
1
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1
Tsai, Shu-pei
1
Uncles, Mark
1
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1
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European journal of marketing : EJM
The journal of product & brand management
33
Journal of retailing and consumer services
27
The journal of brand management : an international journal
26
Journal of business research : JBR
23
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
9
Cogent business & management
8
Global business review
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Psychology & marketing
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
4
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
5
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
6
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
7
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
8
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
9
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
10
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
Saved in:
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