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isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Health marketing quarterly"
~subject:"Konsumentenverhalten"
~subject:"Psychology of advertising"
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Konsumentenverhalten
Psychology of advertising
Advertising effects
59
Werbewirkung
59
Werbung
35
Advertising
34
Consumer behaviour
31
Arzneimittel
24
Pharmaceuticals
24
Direct marketing
19
Direktmarketing
19
Pharmaceutical industry
13
Pharmaindustrie
13
Theorie
8
Theory
8
Deutschland
7
Germany
7
Social Marketing
7
Social marketing
7
Gesundheit
6
Gesundheitsrisiko
6
Gesundheitsvorsorge
6
Health
6
Health risk
6
Preventive care
6
USA
6
United States
6
Emotion
5
Internet marketing
5
Online-Marketing
5
Prospect Theory
5
Prospect theory
5
Children
4
Kinder
4
Werbepsychologie
4
direct-to-consumer advertising
4
prescription drugs
4
Body weight
3
Celebrity endorsement
3
Celebrity-Werbung
3
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Undetermined
20
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1
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Article
26
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5
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Article in journal
26
Aufsatz in Zeitschrift
26
Hochschulschrift
5
Thesis
4
Bibliografie enthalten
1
Bibliography included
1
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English
26
German
5
Author
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Aikin, Kathryn J.
2
Esch, Franz-Rudolf
2
Fogel, Joshua
2
Park, Jin Seong
2
Sar, Sela
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Biswas, Saswata Narayan
1
Brannon, Daniel
1
Dable, Rajani A.
1
Dash, Sampada Kumar
1
Foreman, Jeffrey R.
1
Fox, Alexa K.
1
Freeman, Gordon L.
1
Föll, Kerstin
1
Ghuge, Shreyas
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Iles, Irina Alexandra
1
Jiang, Pingjun
1
Kiernicki, Kristen
1
Kohler, Thomas C.
1
Kowalczyk, Christine M.
1
Kramer, Dominik
1
Lemanski, Jennifer L.
1
Levy, Marian
1
Loudon, David L.
1
Luna-Nevarez, Cuauhtemoc
1
Miller, Chadwick J.
1
Mishra, Debiprasad
1
Modi, Pratik
1
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Published in...
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Health marketing quarterly
Journal of business research : JBR
137
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
128
International journal of advertising : the quarterly review of marketing communications
101
Psychology & marketing
79
Journal of advertising : official publication of the American Academy of Advertising
70
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of advertising research
64
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
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ECONIS (ZBW)
31
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
4
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
7
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
8
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
9
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
10
What's my age again? : the influence of subjective age on consumer health-related attitudes
Brannon, Daniel
;
Miller, Chadwick J.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 254-270
Persistent link: https://www.econbiz.de/10012200144
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