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isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Journal of consumer marketing"
~subject:"Konsumentenverhalten"
~subject:"Psychology of advertising"
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Konsumentenverhalten
Psychology of advertising
Advertising effects
28
Werbewirkung
28
Consumer behaviour
21
Werbung
16
Advertising
15
Theorie
8
Theory
8
Deutschland
7
Germany
7
Internet marketing
5
Online-Marketing
5
Werbepsychologie
4
Brand image
3
Brand management
3
Estimation
3
Gesundheit
3
Gesundheitsrisiko
3
Health
3
Health risk
3
Kommunikation
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Schätzung
3
Advertising appeals
2
Body weight
2
Construal level theory
2
Eating habit
2
Elaboration likelihood model
2
Emotion
2
Ernährungsverhalten
2
Expert system
2
Expertensystem
2
Food
2
Integriertes Management
2
Körpergewicht
2
Perception
2
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1
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English
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German
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Esch, Franz-Rudolf
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abbassi, Hamid
1
Alfayez, Nourah
1
Bakir, Aysen
1
Bakpayev, Marat
1
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1
Bender, Coral
1
Blodgett, Jeffrey G.
1
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1
Castonguay, Jessica
1
Cohen, Justin
1
Cooper, Dylan A.
1
Fazli-Salehi, Reza
1
Föll, Kerstin
1
Giroux, Marilyn
1
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1
Kidiyoor, Gururaj
1
Kim, Hyang Sook
1
Kim, Kacy K.
1
Kim, Kyongseok
1
Knox, Kathy
1
Kohler, Thomas C.
1
Kramer, Dominik
1
Lee, Richard
1
Lee, Younghwa
1
Lemon, Laura L.
1
Lockshin, Lawrence S.
1
Macrini, Matthew
1
Madadi, Rozbeh
1
Nistor, Cristina
1
Norris, Cortney L.
1
Pai, Yogesh P.
1
Pang, Bo
1
Park, SangHee
1
Pattusamy, Murugan
1
Pehlivan, Ekin
1
Pham, Cuong
1
Prabhu, Nandan
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of consumer marketing
Journal of business research : JBR
137
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
128
International journal of advertising : the quarterly review of marketing communications
101
Psychology & marketing
79
Journal of advertising : official publication of the American Academy of Advertising
70
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of advertising research
64
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
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ECONIS (ZBW)
21
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1
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
4
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
5
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
6
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
7
Exploring consumer perceptions of no- and low-alcohol craft beers
Taylor, Scott <Jr.>
;
Whalen, Elizabeth A.
;
Norris, …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 625-638
Persistent link: https://www.econbiz.de/10014332317
Saved in:
8
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
9
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
10
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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