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isPartOf:"Gabler Research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Markenidentität"
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Ursprungsregeln
Markenimage
118
Brand image
117
Consumer behaviour
92
Konsumentenverhalten
92
Brand management
78
Markenführung
78
Brand
45
Markenartikel
45
Beziehungsmarketing
29
Relationship marketing
29
Designation of origin
21
Herkunftsbezeichnung
21
China
12
Rules of origin
11
Advertising effects
10
Brand loyalty
10
Markentreue
10
Werbewirkung
10
Social Web
9
Social web
9
Brand attitude
8
Customer satisfaction
8
Kundenzufriedenheit
8
Brand equity
7
Brand trust
7
Confidence
7
Holiday behaviour
7
Internet marketing
7
Online-Marketing
7
Urlaubsverhalten
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
Country image
6
Deutschland
6
Germany
6
International marketing
6
Internationales Marketing
6
Personality psychology
6
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11
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11
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11
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English
11
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Abdolvand, Mohammad Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Assaf, A.
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Chan, Nga Cheng
1
Esmaeilpour, Fariba
1
Hamin, Hamin
1
Josiassen, Alexander
1
Katsumata, Sotaro
1
Koubaa, Yamen
1
Li, Chunxiao
1
Lin, Chieh-Yu
1
Liu, Matthew Tingchi
1
Miranda, Mario J.
1
Moradi, Hadi
1
Parkvithee, Narissara
1
Song, Junyi
1
Tjiptono, Fandy
1
Tong, Xiao
1
Tseng, Ting-Hsiang
1
Tung, Rosalie Lam
1
Zarei, Azim
1
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Gabler Research
Asia Pacific journal of marketing and logistics
Journal of international consumer marketing
10
International marketing review
9
Journal of business research : JBR
9
Journal of global marketing
9
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
International marketing and the country of origin effect : the global impact of 'Made in Italy'
3
Journal of retailing and consumer services
3
Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of management and economics
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business and intercultural communication
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Economic and business review : EBR
1
Edward Elgar E-Book Archive
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Freiberg research papers
1
Global journal of business research : GJBR
1
IIM Bangalore Research Paper
1
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ECONIS (ZBW)
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1
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro
;
Song, Junyi
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Saved in:
3
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
4
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
5
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
6
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
7
Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
Saved in:
8
Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi
;
Zarei, Azim
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
Saved in:
9
The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Parkvithee, Narissara
;
Miranda, Mario J.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009492379
Saved in:
10
Country-of-origin contingencies: their joint influence on consumer behaviour
Josiassen, Alexander
;
Assaf, A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 294-313
Persistent link: https://www.econbiz.de/10008701740
Saved in:
1
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