//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
9
Markenarchitektur
9
Brand management
6
Corporate reputation
6
Firmenimage
6
Markenführung
6
Einzelhandel
3
Retail trade
3
Brand image
2
Business ethics
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
France
2
Frankreich
2
Konsumentenverhalten
2
Markenimage
2
USA
2
United States
2
Unternehmensethik
2
Unternehmenskultur
2
corporate brand
2
corporate reputation
2
Beziehungsmarketing
1
Brauerei
1
Brewery
1
Bürokratietheorie
1
Canada
1
Carlsberg AS
1
Charisma
1
Competitive advantage
1
Corporate Identity
1
Cultural heritage
1
Customer satisfaction
1
Deutschland
1
Ethics
1
Ethik
1
Führungsstil
1
Germany
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Case study
2
Fallstudie
2
Hochschulschrift
1
Thesis
1
Language
All
English
9
Author
All
Ali, Sulaiman Muhammad
1
Bang, Nguyen
1
Borraz, Stéphane
1
Cordelier, Benoit
1
Dion, Delphine
1
Gambetti, Rossella C.
1
Hatch, Mary Jo
1
Järventie-Thesleff, Rita
1
Laine, Pikka-Maaria
1
Lombart, Cindy
1
Louis, Didier
1
Martin, Kelly D.
1
Meierer, Markus
1
Melewar, T. C.
1
Moisander, Johanna
1
Rayburn, Steven W.
1
Schultz, Majken
1
Sergi, Viviane
1
Sharifah Faridah Syed Alwi
1
Swoboda, Bernhard
1
Voss, Kevin E.
1
Vásquez, Consuelo
1
more ...
less ...
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Business ethics quarterly : the journal of the Society for Business Ethics
Journal of retailing and consumer services
Scandinavian journal of management
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Manual of international marketing
3
Reputation Management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
2
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
3
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
4
A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.
;
Voss, Kevin E.
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
Saved in:
5
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
6
From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
Saved in:
7
Consumer satisfaction and loyalty : two main consequences of retailer personality
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 644-652
Persistent link: https://www.econbiz.de/10009655495
Saved in:
8
Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Laine, …
- In:
Scandinavian journal of management
27
(
2011
)
2
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
Saved in:
9
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->