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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Schriften zum innovativen Marketing"
~isPartOf:"Springer eBook Collection"
~subject:"Markentreue"
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Search: subject_exact:"Kundenbindung"
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Markentreue
Kundenbindung
36
Customer retention
16
Beziehungsmarketing
15
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15
Deutschland
10
Consumer behaviour
9
Konsumentenverhalten
9
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Hamburger Schriften zur Marketingforschung
International journal of hospitality management
Schriften zum innovativen Marketing
Springer eBook Collection
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Exploring the rise of fandom in contemporary consumer culture
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Cogent business & management
2
Computer-mediated marketing strategies : social media and online brand communities
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Reihe: Marketing und Medien
2
The journal of brand management : an international journal
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Business Analytics
1
Fontys Venlo - publication of applied sciences
1
Innovatives Markenmanagement
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of islamic marketing and branding
1
Inventi impact: retailing & consumer services
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Kundenmanagement & Electronic Commerce
1
Marketing intelligence & planning
1
Marketing theory
1
Premier reference source
1
Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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USB Cologne (EcoSocSci)
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1
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
2
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
3
Markenloyalität im Aftersales-Marketing : Konzept zur Erhöhung der Markenloyalität in der deutschen Automobilbranche durch Optimierung eines herstellerinitiierten Aftersales-Market...
Hättich, Holger
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003853821
Saved in:
4
Die Marken- und Einkaufsstättentreue der Konsumenten als Bestimmungsfaktoren des vertikalen Beziehungsmarketing : theoretische Grundlegung und empirische Analysen für das Category-...
Goerdt, Thomas
-
1999
Persistent link: https://www.econbiz.de/10004550520
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