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isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
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Search: subject_exact:"Online marketing"
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Brand image
Internet marketing
72
Online-Marketing
72
Social Web
39
Social web
39
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
23
Werbewirkung
23
Brand management
18
Markenführung
18
Advertising
17
Werbung
17
Markenimage
10
social media
8
Marketing management
7
Marketingmanagement
7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Facebook
5
Public relations
5
Sales promotion
5
Verkaufsförderung
5
Website
5
Öffentlichkeitsarbeit
5
Brand
4
Credibility
4
Glaubwürdigkeit
4
Markenartikel
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Sportmarketing
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Sports marketing
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advertising
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Ahern, Lee
1
Ahn, Euijin
1
Arli, Denni
1
Attaran, Sharmin
1
Bellur, Saraswathi
1
Bhat, Savita
1
Chakraborty, Uttam
1
Chung, Hwiman
1
Dardis, Frank E.
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Dodoo, Naa Amponsah
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Fraustino, Julia
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Gautam, Vikas
1
Han, Jiyoon
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Huang, Guanxiong
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Kim, Dong Hoo
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Kumble, Sushma
1
Notarantonio, Elaine M.
1
Ott, Holly K.
1
Quigley, Charles J.
1
Schmierbach, Mike
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Sharma, Vikram
1
Sung, Yoon Hi
1
Vafeiadis, Michail
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Handbook of research on integrating social media into strategic marketing
Journal of promotion management : JPM
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
12
International journal of advertising : the review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
10
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1
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
3
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
4
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
5
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
6
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
7
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
8
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
9
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
10
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
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