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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Handbook of research in mobile business : technical, methodological, and social perspectives"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Data protection"
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Search: subject_exact:"Mobilfunkdienste"
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Data protection
Mobile communications
78
Mobilkommunikation
78
Mobile marketing
22
Mobile Marketing
21
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
17
Online-Marketing
17
Mobile Business
15
Mobile business
15
Beziehungsmarketing
12
Relationship marketing
12
Mobile Anwendung
11
Mobile application
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Marketing management
9
Marketingmanagement
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Mobile phone
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Mobiltelefon
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Innovation adoption
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Innovationsakzeptanz
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Direct marketing
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Direktmarketing
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Zielgruppe
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Advertising
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Advertising effects
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Betriebliches Informationssystem
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Erfolgsfaktor
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Arden, Christine M.
1
Gao, Tao Tony
1
Krafft, Manfred
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Malacarne, Giovanni
1
Pagani, Margherita
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Rohm, Andrew J.
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Sultan, Fareena
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Wirtz, Bernd W.
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Handbook of research on mobile marketing management
Handbook of research in mobile business : technical, methodological, and social perspectives
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Electronic commerce research
6
Journal of business research : JBR
4
Information systems research : ISR
3
Electronic markets : the international journal on networked business
2
International journal of contemporary hospitality management
2
Internet policy review : journal on internet regulation
2
Technological forecasting & social change : an international journal
2
ZEW discussion papers
2
Advances in Information and Communication Research
1
Advances in information and communication research
1
Asia Pacific journal of marketing and logistics
1
Bangladesh journal of political economy
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
1
Discussion paper
1
Discussion paper / LSE Financial Markets Group
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Economic research
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Handbook of research on business social networking ; Vol. 1
1
IDIMT-2008: Managing the Unmanageable : 16th Interdisciplinary Information Management Talks ; September 10 - 12, 2008, Jindřich°uv Hradec, Czech Republik
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems management
1
Information technology and management
1
International journal of electronic business
1
International journal of electronic customer relationship management : IJECRM
1
International journal of enterprise network management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International journal of networking and virtual organisations : IJNVO
1
International journal of services, economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic issues
1
Journal of global information management
1
Journal of hospitality marketing & management
1
Journal of management research
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Journal of organizational computing and electronic commerce
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
4
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
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