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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Marketing management"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Marketing management
Beziehungsmarketing
239
Relationship marketing
239
Consumer behaviour
91
Konsumentenverhalten
91
Deutschland
69
Germany
69
Theorie
68
Theory
68
Customer satisfaction
56
Kundenzufriedenheit
56
Brand image
34
Markenimage
34
Brand management
33
Markenführung
33
Dienstleistungsqualität
32
Service quality
32
Kundenmanagement
28
Lieferantenmanagement
23
Supplier relationship management
23
Vertrauen
22
Confidence
21
E-commerce
20
Electronic Commerce
20
Kundenbindung
18
Brand
17
Kundenorientierung
17
Markenartikel
17
Customer value
15
Estimation
15
Kundenwert
15
Marketingmanagement
15
Schätzung
15
Online retailing
14
Online-Handel
14
Social Web
14
Social web
14
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13
Markentreue
13
Marketing
13
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Schaller, Christian
2
Aljuhmani, Hasan Yousef
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Arwani, Mokhamad
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Bayram, Pelin
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Casidy, Riza
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D'Souza, Clare M.
1
Droll, Mathias
1
Elrehail, Hamzah
1
Guo, Chiquan
1
Helm, Sabrina
1
Huang, Li
1
Imrie, Brian C.
1
Jost, Arnim
1
Kimura, Makoto
1
Liu, Matthew Tingchi
1
Marimuthu, Malliga
1
Mitchell, Cleo
1
Nanere, Marthin
1
Nguyen, Ninh
1
Oschmann, Marc
1
Rittersberger, Petra
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Samarah, Tariq
1
Schnäbele, Peter
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
15
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
7
Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo
;
Imrie, Brian C.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
Saved in:
8
Kundenzufriedenheitsmanagement bei Federal Express
Rittersberger, Petra
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 467-478)
.
2008
Persistent link: https://www.econbiz.de/10003708614
Saved in:
9
Kundenpriorisierung in der Marktbearbeitung : Gestaltung, Erfolgsauswirkungen und Implementierung
Droll, Mathias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656790
Saved in:
10
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
1
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