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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Business horizons"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
336
Relationship marketing
336
Consumer behaviour
114
Konsumentenverhalten
114
Customer satisfaction
68
Kundenzufriedenheit
68
Social Web
51
Social web
51
E-commerce
50
Electronic Commerce
49
Dienstleistungsqualität
44
Service quality
44
Brand management
38
Markenführung
38
Internet marketing
36
Online-Marketing
36
Marketing management
32
Marketingmanagement
32
Brand image
27
Markenimage
27
Brand
25
Markenartikel
23
Online retailing
23
Online-Handel
23
customer relationship management
23
Customer value
21
Kundenwert
21
Customer integration
20
Kundenintegration
20
Lieferantenmanagement
20
Supplier relationship management
20
CRM
18
Confidence
18
Einzelhandel
18
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18
Data Mining
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Töpfer, Armin
20
Keramati, Abbas
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Ranjan, Jayanthi
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Chen, Tser-yieth
4
Pitt, Leyland F.
4
Bang, Nguyen
3
Berthon, Pierre R.
3
Bhatnagar, Vishal
3
Campbell, Colin L.
3
Ganesh, K.
3
Leckie, Civilai
3
Madhani, Pankaj M.
3
Muhammad Anshari
3
Sangle, Purnima S.
3
Sohn, Changsoo
3
Svensson, Göran
3
Watson, Richard T.
3
Abratt, Russell
2
Abu-Shanab, Emad
2
Al-nassar, Bilal Ali Yaseen
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Albadvi, Amir
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Alhawari, Samer
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Amenuvor, Fortune Edem
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Awasthi, Preety
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Berman, Barry
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Eisingerich, Andreas B
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Günther, Swen
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Haenlein, Michael
2
Hollebeek, Linda D.
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Jap, Sandy D.
2
Jelinek, Ronald
2
Karjaluoto, Heikki
2
Kevork, Eleni K.
2
Khare, Arpita
2
Lee, Dong-il
2
Lee, Hyejun
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Business horizons
International journal of electronic customer relationship management : IJECRM
Marketing intelligence & planning
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
336
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1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
7
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
8
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
9
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
10
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
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