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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Bonusprogramm"
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Konsumentenverhalten
Kundenbindungsprogramm
26
Loyalty program
26
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
16
Loyalty programs
10
Customer satisfaction
6
Kundenzufriedenheit
6
Einzelhandel
4
Retail trade
4
Marketing management
3
Marketingmanagement
3
Online retailing
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Online-Handel
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Sales promotion
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Verkaufsförderung
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Customer-company identification
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Deutschland
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Dienstleistungsqualität
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Germany
2
Loyalty
2
Point redemption
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Satisfaction
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Service quality
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Accumulation programs
1
Advertising
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Advertising effects
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Austauschtheorie
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Belongingness
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Beschwerdemanagement
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Betriebliche Standortwahl
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Bibliometrics
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Bibliometrie
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Blockchain
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Blockchain Marketing
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Brand management
1
Brand value
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Casino marketing
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China
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An, Jake
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Banik, Shanta
1
Besharat, Ali
1
Bruneau, Virginie
1
Chiew, Tung Moi
1
Choi, Laee
1
Chung, Jaiho
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Foroudi, Pantea
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Gierl, Heribert
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Huang, Min-Hsin
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Hwang, Jiyoung
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Hwang, Joon Ho
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Khajehzadeh, Saman
1
Kim, Jae Wook
1
Kim, Junhee
1
Lee, Dongwon
1
Li, Chen
1
Nardini, Gia
1
Oppewal, Harmen
1
Paramita, Widya
1
Prentice, Catherine
1
Qiu, Chun
1
Rabbanee, Fazlul K.
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Roggeveen, Anne L.
1
Septianto, Felix
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Stathopoulou, Anastasia
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Steinhoff, Lena
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Swaen, Valérie
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Swaminathan, Srinivasan
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Tanudharma, Istiharini
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Tojib, Dewi
1
Wierich, Ralf
1
Wong, IpKin Anthony
1
Yoo, Weon Sang
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Zhao, Ping
1
Zidda, Pietro
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of business research : JBR
Journal of retailing and consumer services
33
Journal of retailing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of economics and business research : IJEBR
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
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ECONIS (ZBW)
16
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16
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1
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
2
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
3
Online daily coupons : understanding how prepayment impacts spending at redemption
Besharat, Ali
;
Nardini, Gia
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 364-372
Persistent link: https://www.econbiz.de/10012494398
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
Having fun while receiving rewards? : exploration of gamification in loyalty programs for consumer loyalty
Hwang, Jiyoung
;
Choi, Laee
- In:
Journal of business research : JBR
106
(
2020
),
pp. 365-376
Persistent link: https://www.econbiz.de/10012158381
Saved in:
6
Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
Saved in:
7
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun
;
Zhao, Ping
- In:
Journal of business research : JBR
103
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
Saved in:
8
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
9
Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
10
Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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