Online daily coupons : understanding how prepayment impacts spending at redemption
Year of publication: |
2021
|
---|---|
Authors: | Besharat, Ali ; Nardini, Gia ; Roggeveen, Anne L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 364-372
|
Subject: | Escalation of commitment | Online daily coupons | Prepayment | Redemption | Revenue | Spending decision | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
-
Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek, (2014)
-
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti, (2022)
-
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul, (2018)
- More ...
-
When indulgence gets the best of you : unexpected consequences of prepayment
Besharat, Ali, (2018)
-
Besharat, Ali, (2024)
-
Together We Rise : How Social Movements Succeed
Nardini, Gia, (2020)
- More ...