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Harvard business review : HBR
International journal of hospitality management
Young consumers : insight and ideas for responsible marketers
60
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34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
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International journal of consumer studies
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Journal of vacation marketing : an international journal
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Tourism management : research, policies, practice
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Harvard-Business-Manager : das Wissen der Besten
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International journal of retail & distribution management
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Jahrbuch Seniorenmarketing
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European journal of marketing : EJM
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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Journal of revenue and pricing management
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Gay and lesbian customers' perceived discrimination and identity management
Ro, Heejung
;
Olson, Eric D.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012146185
Saved in:
2
Understanding food truck customers : selection attributes and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
Saved in:
3
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
4
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
5
Restaurants' healthy eating initiatives for children increase parents' perceptions of CSR, empowerment, and visit intentions
Lee, Kiwon
;
Conklin, Martha
;
Bordi, Peter
;
Cranage, David
- In:
International journal of hospitality management
59
(
2016
),
pp. 60-71
Persistent link: https://www.econbiz.de/10011609942
Saved in:
6
Reaching the rich world’s poorest consumers
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010504034
Saved in:
7
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
Saved in:
8
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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9
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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10
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
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