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isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Tourism economics : the business and finance of tourism and recreation"
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Market segmentation
36
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market segmentation
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Harvard business review : HBR
Journal of strategic marketing
Tourism economics : the business and finance of tourism and recreation
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
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SpringerLink / Bücher
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Journal of vacation marketing : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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NBER Working Paper
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CESifo working papers
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Gabler Edition Wissenschaft
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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International journal of hospitality management
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Segmentation in social marketing : process, methods and application
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The journal of consumer marketing
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Faculty & research / Insead : working paper series
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International journal of industrial organization
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International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of banking & finance
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Working paper
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Asia Pacific journal of marketing and logistics
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Discussion paper / Tinbergen Institute
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Journal of financial economics
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
2
Navigating the corn maze : customizing travel cost models to value market segments in heterogeneous industries
Van Sandt, Anders
;
McFadden, Dawn Thilmany
- In:
Tourism economics : the business and finance of tourism …
28
(
2022
)
4
,
pp. 899-919
Persistent link: https://www.econbiz.de/10013267970
Saved in:
3
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
4
Exploring the tourism markets' convergence hypothesis in Italy
Pizzuto, Pietro
;
Sciortino, Caterina
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
8
,
pp. 1839-1847
Persistent link: https://www.econbiz.de/10012794887
Saved in:
5
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
6
Developing a high-performance clustering framework for global market segmentation and strategic profiling
Kimiagari, Salman
;
Keivanpour, Samira
;
Haverila, Matti
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
Saved in:
7
Market segmentation strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
8
Expenditure-based segmentation of tourists taking into account unobserved heterogeneity : the case of Venice
Mortazavi, Reza
;
Lundberg, Magdalena
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
3
,
pp. 475-499
Persistent link: https://www.econbiz.de/10012216386
Saved in:
9
Smart tourists as a profiling market segment: Implications for DMOs
Gajdošík, Tomáš
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
6
,
pp. 1042-1062
Persistent link: https://www.econbiz.de/10012266289
Saved in:
10
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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