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isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Theorie"
~subject:"cluster analysis"
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Harvard business review : HBR
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How to avoid random market segmentation solutions
Ernst, Dominik
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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2
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
3
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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