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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Handy-Telefon"
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Konsumentenverhalten
Mobile phone
22
Mobiltelefon
22
Consumer behaviour
12
Mobile communications
6
Mobilkommunikation
6
Mobile Anwendung
5
Mobile application
5
Internet marketing
4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile marketing
4
Online-Marketing
4
Brand management
3
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Markenführung
3
Advertising
2
Advertising effects
2
Attitude
2
Deutschland
2
Germany
2
Target group
2
Telecommunications industry
2
Telekommunikationssektor
2
Werbewirkung
2
Werbung
2
Zielgruppe
2
Advertising value
1
America
1
App life cycle
1
Armut
1
Attracting power
1
Awareness of persuasion
1
Betriebliche Wertschöpfung
1
Betriebliches Informationssystem
1
Book publishing
1
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8
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Article
12
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Aufsatz in Zeitschrift
Article in journal
12
Language
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English
10
German
2
Author
All
Konus, Umut
2
Alamanos, Eleftherios
1
Bhatnagar, Amit
1
Bourlakis, Michael
1
Branco, Frederico
1
Chang, Shuchih Ernest
1
Christofi, Michael
1
Chung, Christina
1
Cooper, Cary
1
Costa, Catarina
1
Dennis, Charles
1
Dinsmore, John
1
Gao, Tao
1
Gonçalves, Ramiro
1
Goodrich, Kendall
1
Hsieh, Jung-Kuei
1
Iaia, Lea
1
Koth, Hardy
1
Köder, Kerstin
1
Leonelli, Simona
1
Liu, Anne Yenching
1
MacDonald, Emma K.
1
Martins, José
1
Masciarelli, Francesca
1
Muk, Alexander
1
Nenycz-Thiel, Magda
1
Oliveira, Tiago
1
Pagani, Margherita
1
Papagiannidis, Savvas
1
Papatla, Purushottam
1
Rohm, Andrew J.
1
Romaniuk, Jenni
1
Shen, Wei-Cheng
1
Sultan, Fareena
1
Swani, Kunal
1
Wilson, Hugh
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Journal of retailing and consumer services
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
16
International journal of business information systems : IJBIS
10
International journal of internet marketing and advertising : IJIMA
8
International journal of technology marketing : IJTMkt
8
Technological forecasting & social change : an international journal
8
Asia Pacific journal of marketing and logistics
7
International journal of consumer studies
7
Journal of marketing communications
7
Young consumers : insight and ideas for responsible marketers
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of marketing management : MM
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
5
International journal of business innovation and research
5
Journal of Asian finance, economics and business : JAFEB
5
Services marketing quarterly
5
The journal of services marketing
5
The service industries journal
5
Amfiteatru economic : an economic and business research periodical
4
Applied economics letters
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of consumer marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing
4
Management information systems : mis quarterly
4
Marketing intelligence & planning
4
Psychology & marketing
4
Cleaner and responsible consumption
3
Electronic commerce research and applications
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence : IJBEX
3
International journal of electronic business
3
International journal of electronic finance : IJEF
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of industrial organization
3
Inventi impact: retailing & consumer services
3
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
2
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
3
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
4
Do habits influence the types of information that smartphone shoppers seek?
Bhatnagar, Amit
;
Papatla, Purushottam
- In:
Journal of business research : JBR
94
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10011947303
Saved in:
5
How smartphone advertising influences consumers' purchase intention
Martins, José
;
Costa, Catarina
;
Oliveira, Tiago
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Saved in:
6
Does social exclusion influence multiple channel use? : the interconnections with community, happiness, and well-being
Dennis, Charles
;
Alamanos, Eleftherios
;
Papagiannidis, …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011440177
Saved in:
7
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
8
Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
Saved in:
9
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
10
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
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