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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~subject:"relationship marketing"
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relationship marketing
Beziehungsmarketing
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Consumer behaviour
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Frazer, Lorelle
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
24
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
10
Journal of marketing
9
Services marketing quarterly
7
Developing digital marketing : relationship perspectives
6
Journal of international marketing
6
Journal of service research : JSR
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Cogent business & management
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Journal of business-to-business marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
3
The journal of personal selling & sales management : JPSSM
3
The service industries journal
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Amfiteatru economic : an economic and business research periodical
2
Asian Academy of Management journal : AAMJ
2
European Sport management quarterly : ESMQ
2
International journal of arts management
2
International journal of business excellence
2
International journal of electronic customer relationship management : IJECRM
2
International journal of procurement management
2
Journal of euromarketing
2
Journal of financial services marketing : JFSM
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Market : review for marketing theory and practice
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Middle East journal of management : MEJM
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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World review of entrepreneurship, management and sustainable development
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific business review
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business research quarterly : BRQ
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Corporate reputation review : an international journal
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ECONIS (ZBW)
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
5
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
6
Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena
;
Simkin, Lyndon
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
Saved in:
7
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
8
Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
9
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
10
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
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