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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of management information systems : JMIS"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mobile Business"
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Mobile Business
35
Mobile business
35
Consumer behaviour
17
Konsumentenverhalten
17
Mobile communications
14
Mobilkommunikation
14
Mobile Anwendung
8
Mobile application
8
E-commerce
7
Electronic Commerce
7
Innovation adoption
7
Innovationsakzeptanz
7
Internet marketing
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Mobile phone
6
Mobiltelefon
6
m-commerce
6
mobile commerce
6
Einzelhandel
4
Retail trade
4
USA
4
United States
4
Advertising effects
3
Innovation diffusion
3
Innovationsdiffusion
3
Mobile Marketing
3
Mobile marketing
3
Werbewirkung
3
China
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
Electronic money
2
Elektronisches Geld
2
Experiment
2
Kundenzufriedenheit
2
Media usage
2
Mediennutzung
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Aufsatz in Zeitschrift
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35
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English
35
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Agarwal, Ritu
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Ahn, Jae-hyeon
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Ali Shafiq
1
Andronoudi, Anna
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Au, Yoris A.
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Drossos, Dimitris
1
Elrod, Cassandra C.
1
Fang, Zheng
1
Georgiadis, Christos K.
1
Ghose, Anindya
1
Goldsmith, Ronald E.
1
Groß, Michael
1
Hampe, J. Felix
1
Han, Honghua
1
Han, Kunsoo
1
Ho Huy Tuu
1
Ho, Ree Chan
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Huang, Danyu
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Kim, Donghui
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Information systems and e-business management : ISeB
International journal of electronic marketing and retailing : IJEMR
Journal of management information systems : JMIS
Journal of retailing and consumer services
48
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
22
Technological forecasting & social change : an international journal
21
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of business research : JBR
19
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
Information systems research : ISR
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Electronic commerce research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Electronic commerce research and applications
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
International journal of technology marketing : IJTMkt
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Electronic markets : the international journal on networked business
8
International journal of consumer studies
8
Journal of global information management : an official publication of the Information Resources Management Association
8
Psychology & marketing
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of organizational computing and electronic commerce
7
Marketing intelligence & planning
7
Business horizons
6
International journal of hospitality management
6
International journal of innovation and technology management
6
Cogent business & management
5
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ECONIS (ZBW)
35
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1
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
2
Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Han, Honghua
;
Xiong, Jason
;
Zhao, Kexin
- In:
Information systems and e-business management : ISeB
20
(
2022
)
4
,
pp. 657-683
Persistent link: https://www.econbiz.de/10013483729
Saved in:
3
How to satisfy him and her, and get loyalty in mobile commerce shopping application
Panitharn Juntongjin
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012509359
Saved in:
4
Promocode : an examination of the outcome expectations in shopping apps
Ho, Ree Chan
;
Ali Shafiq
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10012509412
Saved in:
5
Understanding the determinants of mobile retailing adoption and usage behaviour
Vaithianathan, Sridhar
;
Mishra, Vishal
;
Srivastava, Ankur
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10012669851
Saved in:
6
How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use : an extended understanding using a moderation-mediation model
Ho Huy Tuu
;
Nguyen Huu Khoi
;
Olsen, Svein O.
- In:
Information systems and e-business management : ISeB
19
(
2021
)
3
,
pp. 1015-1038
Persistent link: https://www.econbiz.de/10012703196
Saved in:
7
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
8
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
9
Research on personalized recommendation algorithm based on user preference in mobile e-commerce
Chen, Yuan
- In:
Information systems and e-business management : ISeB
18
(
2020
)
4
,
pp. 837-850
Persistent link: https://www.econbiz.de/10012416505
Saved in:
10
A two-stage SEM-neural network analysis to predict drivers of m-commerce in India
Madan, Khushbu
;
Yadav, Rajan
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 130-149
Persistent link: https://www.econbiz.de/10012036992
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