//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Technological forecasting & social change : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
154
Online-Marketing
154
Social Web
118
Social web
118
B-to-B-Marketing
47
Business-to-business marketing
47
Social media
47
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
32
Konsumentenverhalten
32
E-commerce
27
Electronic Commerce
27
Lieferantenmanagement
27
Supplier relationship management
27
Online retailing
19
Online-Handel
19
Brand management
18
Markenführung
18
Marketing management
18
Marketingmanagement
18
Digital marketing
15
Viral marketing
12
Virales Marketing
12
Advertising
10
Advertising effects
10
KMU
10
SME
10
Werbewirkung
10
Werbung
10
Innovation
9
Social media marketing
9
Social network
8
Soziales Netzwerk
8
Bibliometrics
7
Bibliometrie
7
Customer integration
7
Digitalisierung
7
Digitization
7
Firm performance
7
more ...
less ...
Online availability
All
Undetermined
132
Type of publication
All
Article
154
Type of publication (narrower categories)
All
Article in journal
141
Aufsatz in Zeitschrift
141
Aufsatz im Buch
13
Book section
13
Language
All
English
141
German
13
Author
All
Agnihotri, Raj
3
Kaur, Puneet
3
Mero, Joel
3
Terho, Harri
3
Albrecht, Carmen-Maria
2
Bang, Nguyen
2
Bauer, Hans H.
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Christodoulides, George
2
Dhir, Amandeep
2
Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Yogesh Kumar
2
Dölling, Steffen
2
Gerstmeier, Eva
2
Haber, Tobias E.
2
Heitmann, Mark
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Kumar, Bipul
2
Laband, Tom
2
Langner, Sascha
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Mezger, Miriam
2
Michaelidou, Nina
2
Milne, George R.
2
Möhlenbruch, Dirk
2
Nicolas-Sans, Ruben
2
Osei-Frimpong, Kofi
2
Rösger, Jürgen
2
Sadrieh, Abdolkarim
2
Salo, Jari
2
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Industrial marketing management : the international journal for industrial and high-tech firms
Technological forecasting & social change : an international journal
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
154
Showing
1
-
10
of
154
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
5
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
6
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
7
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
8
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
9
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
10
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->