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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
~subject:"Service quality"
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Markenführung
Service quality
Internet marketing
99
Online-Marketing
99
Social Web
52
Social web
52
Consumer behaviour
51
Konsumentenverhalten
51
Hotel industry
46
Hotellerie
46
Viral marketing
46
Virales Marketing
46
Online retailing
28
Online-Handel
28
Gastronomie
19
Restaurant industry
19
E-commerce
18
Electronic Commerce
18
Online reviews
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Website
15
Brand management
13
Beziehungsmarketing
11
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Relationship marketing
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Facebook
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of hospitality management
Journal of business research : JBR
88
International journal of internet marketing and advertising : IJIMA
50
The journal of product & brand management
46
Journal of retailing and consumer services
44
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
19
Tourism management : research, policies, practice
19
Journal of internet commerce
18
Journal of promotion management : JPM
17
Business horizons
15
Cogent business & management
15
SpringerLink / Bücher
15
International journal of electronic marketing and retailing : IJEMR
14
European journal of marketing : EJM
12
Journal of marketing management : MM
12
Springer eBook Collection
12
Innovatives Markenmanagement
11
Journal of advertising research
11
Journal of fashion marketing and management
11
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of contemporary hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of hospitality marketing & management
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
3
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
Effects of hotel website photographs and length of textual descriptions on viewers' emotions and behavioral intentions
Bufquin, Diego
;
Park, Jeong-Yeol
;
Back, Robin M.
; …
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241894
Saved in:
5
The impact of customers' prior online experience on future hotel usage behavior
Lee, Jungwoo
;
Lee, Hyunae
;
Chung, Namho
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012389390
Saved in:
6
Examining consumer emotion and behavior in online reviews of hotels when expecting managerial response
Xu, Xun
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012293748
Saved in:
7
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
8
Projecting service quality : the effects of social media reviews on service perception
Ha, Erin Younhee
;
Lee, Heejung
- In:
International journal of hospitality management
69
(
2018
),
pp. 132-141
Persistent link: https://www.econbiz.de/10011821914
Saved in:
9
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
10
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
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