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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
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Beziehungsmarketing
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Internet marketing
95
Online-Marketing
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Social Web
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Social web
52
Consumer behaviour
42
Konsumentenverhalten
42
Relationship marketing
24
Brand management
22
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Marketing management
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Viral marketing
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Virales Marketing
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Online-Handel
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social media
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of the Academy of Marketing Science
Journal of business research : JBR
85
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of electronic marketing and retailing : IJEMR
27
The journal of product & brand management
25
Marketing intelligence & planning
24
Journal of internet commerce
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
20
SpringerLink / Bücher
19
Journal of marketing communications
18
Business horizons
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
The journal of business & industrial marketing
14
International journal of business information systems : IJBIS
13
International journal of technology marketing : IJTMkt
13
Journal of marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Springer eBook Collection
12
The service industries journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of hospitality management
10
Journal of advertising research
10
Premier reference source
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Handbook of research on effective advertising strategies in the social media age
9
International journal of advertising : the review of marketing communications
9
International journal of electronic commerce : IJEC
9
International journal of retail & distribution management
9
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
5
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
6
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
7
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
8
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
9
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
10
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
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