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isPartOf:"International journal of Chinese culture and management : IJCCM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international marketing"
~subject:"Vergleich"
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Search: subject_exact:"Ethnopsychologie"
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Vergleich
Cultural identity
86
Kulturelle Identität
86
Consumer behaviour
53
Konsumentenverhalten
53
National culture
52
Nationalkultur
52
International marketing
34
Internationales Marketing
34
China
25
Cross-cultural management
24
Interkulturelles Management
24
Culture
16
Welt
15
World
15
Brand management
11
Markenführung
11
USA
11
United States
11
Globalisierung
10
Globalization
10
Kultur
10
Advertising
9
Corporate culture
9
Relationship marketing
9
Unternehmenskultur
9
Werbung
9
Beziehungsmarketing
8
Brand image
8
Comparison
8
Markenimage
8
Multinationales Unternehmen
8
Social values
8
Soziale Werte
8
Transnational corporation
8
Advertising effects
6
Designation of origin
6
Dienstleistungsqualität
6
Herkunftsbezeichnung
6
Hofstede
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English
8
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Barua, Maria E.
1
Brettel, Malte
1
Duque, Lola C.
1
Engelen, Andreas
1
Fu, Wei
1
Hadjimarcou, John
1
Ji, Wenbo
1
Jimeneu, Fernando R.
1
Keh, Hean Tat
1
Kemper, Jan
1
Lado Coustré, Nora
1
Liang, Beichen
1
Liu, Martin J.
1
Luo, Jun
1
Michie, Donald A.
1
Mooij, Marieke K. de
1
Runyan, Rodney C.
1
Singh, Ramendra
1
Soyez, Katja
1
Sy-Changco, Joseph A.
1
Wang, Xia
1
Wang, Zi
1
Yuan, Ruizhi
1
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Published in...
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International journal of Chinese culture and management : IJCCM
International marketing review
Journal of international marketing
Journal of international consumer marketing
18
Cross cultural management : an international journal
15
Journal of business ethics : JOBE
13
International journal of cross cultural management : CCM
9
Journal of world business : JWB
8
Journal of business research : JBR
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Management international review : mir ; journal of international business
7
Foundations of cross cultural management ; Vol. 3
6
Journal of global marketing
6
The international journal of human resource management
6
European journal of cross-cultural competence and management
5
Foundations of cross cultural management ; Vol. 4
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
The impact of culture
5
Asia Pacific journal of marketing and logistics
4
Employee relations
4
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
4
International business review : the official journal of the European International Business Academy
4
International journal of business and globalisation : IJBG
4
International journal of hospitality management
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of managerial psychology
4
National culture and groups
4
Technological forecasting & social change : an international journal
4
Advances in global leadership
3
Australasian marketing journal
3
Cross-cultural and critical perspectives on brands
3
International studies of management and organization
3
Journal of East-West business
3
Journal of international accounting research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world
3
The impact of culture (continued)
3
The journal of brand management : an international journal
3
Academy of Management journal : AMJ
2
Applied economics
2
Asia Pacific business review
2
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ECONIS (ZBW)
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1
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
2
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
3
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
4
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
5
How national cultural values affect pro-environmental consumer behavior
Soyez, Katja
- In:
International marketing review
29
(
2012
)
6
,
pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
Saved in:
6
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
7
How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan
;
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009299831
Saved in:
8
Cross-cultural comparisons of consumer satisfaction ratings : a perspective from Albert Hirschman's theory
Duque, Lola C.
;
Lado Coustré, Nora
- In:
International marketing review
27
(
2010
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10008778771
Saved in:
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