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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"CORE discussion paper : DP"
~isPartOf:"Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]"
~subject:"Language"
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International journal of advertising : the quarterly review of marketing communications
CORE discussion paper : DP
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Journal of advertising research
2
Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international consumer marketing
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Konsum und Verhalten
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Meddelanden från Svenska Handelshögskolan
1
Sprache, Kultur und Zielgruppen : Bedingungsgrößen für die Kommunikationsgestaltung in der Wirtschaft
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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2
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
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