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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Andras, Trina Larsen"
~person:"Konijn, Elly"
~person:"Telci, E. Eser"
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Andras, Trina Larsen
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International journal of advertising : the quarterly review of marketing communications
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
2
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
3
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
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