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isPartOf:"International journal of business excellence"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Großkundenmanagement"
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Beziehungsmarketing
Key account management
48
Key-Account-Management
48
Lieferantenmanagement
22
Supplier relationship management
22
Relationship marketing
21
USA
6
United States
6
Accounting
5
Rechnungswesen
5
Selling
5
Verkauf
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer value
4
Kundenwert
4
Sales performance
4
Salespeople
4
Verkaufspersonal
4
Lieferkette
3
Relationship management
3
Strategic management
3
Strategisches Management
3
Supply chain
3
Arbeitsgruppe
2
Bibliometrics
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Bibliometrie
2
Business network
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Confidence
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Customer attractiveness
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Industrie
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KAM
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Key accounts
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Knowledge transfer
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Manufacturing industries
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Multinationales Unternehmen
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Performance management
2
Performance-Management
2
Preferred customer status
2
Qualitative research
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English
21
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Ryals, Lynette J.
3
Davies, Iain A.
2
Gounaris, Spiros
2
Schiele, Holger
2
Tzempelikos, Nektarios
2
Ahmmed, Kawsar
1
Al-Husan, Faten Baddar
1
AlHussan, Fawaz Baddar
1
Allwood, Jens
1
Brennan, Ross
1
Crnjak-Karanović, Biljana
1
Fan, Hua
1
Fletcher-Chen, Chavi C.-Y.
1
Friend, Scott B.
1
Guesalaga, Rodrigo
1
Haapasalo, Harri
1
Harms, Rainer
1
Hengstebeck, Berenika B.
1
Huang, Ying
1
Hüttinger, Lisa
1
Ivens, Björn Sven
1
Johnson, Jeff S.
1
Kassemeier, Roland
1
Krishnan, Vijaykumar
1
Lacoste, Sylvie
1
Liu, Yi
1
Marcos-Cuevas, Javier
1
Miocevic, Dario
1
Niersbach, Barbara
1
Nor Azila Mohd Noor
1
Nätti, Satu
1
Palo, Teea
1
Pardo, Catherine
1
Peterson, Robert M.
1
Piila, Laura
1
Pulles, Niels J.
1
Sainio, Liisa-Maija
1
Salojärvi, Hanna
1
Salomonson, Nicklas
1
Sullivan, Ursula Y.
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International journal of business excellence
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Asian finance, economics and business : JAFEB
The journal of business & industrial marketing
6
SpringerLink / Bücher
3
Journal of business research : JBR
2
Journal of business strategy
2
Journal of strategic marketing
2
Administrative Sciences : open access journal
1
Argumenta oeconomica
1
Asian Academy of Management journal : AAMJ
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Band ... der GfM-Schriftenreihe Marketing-Manual
1
Company and customer relations
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Gabler Research
1
Gabler research / Handel und Internationales Marketing / Retailing and International Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of relationship marketing
1
Handbook of strategic account management : a comprehensive resource
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Markenmanagement
1
Interkulturelles Management : neue Ansätze - Erfahrungen - Erkenntnisse : Beiträge zum Fünften Internationalen Tag
1
International journal of business environment : IJBE
1
International journal of contemporary hospitality management
1
International journal of logistics : research and applications
1
International marketing ; Vol. 3
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Irish management briefings
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of marketing
1
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ECONIS (ZBW)
21
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1
How startups become attractive to suppliers and achieve preferred customer status : factors influencing the positioning of young firms
Tessaro, Juliano Afonso
;
Harms, Rainer
;
Schiele, Holger
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 100-115
Persistent link: https://www.econbiz.de/10014433581
Saved in:
2
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
Saved in:
3
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
4
Managing key accounts in the readymade garments industry : to what extent Bangladeshi companies perform
Ahmmed, Kawsar
;
Nor Azila Mohd Noor
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 57-65
Persistent link: https://www.econbiz.de/10011963899
Saved in:
5
Influence tactics, relational conditions, and key account managers' performance
Liu, Yi
;
Huang, Ying
;
Fan, Hua
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 220-231
Persistent link: https://www.econbiz.de/10011904736
Saved in:
6
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
7
The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Pulles, Niels J.
;
Schiele, Holger
;
Veldman, Jasper
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 129-140
Persistent link: https://www.econbiz.de/10011478745
Saved in:
8
Linking key account management practices to performance outcomes
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 22-34
Persistent link: https://www.econbiz.de/10010530584
Saved in:
9
Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
;
Ryals, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1216-1224
Persistent link: https://www.econbiz.de/10010439573
Saved in:
10
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
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