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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Dienstleistungsqualität"
~subject:"Restaurant industry"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Restaurant industry
Viral marketing
104
Virales Marketing
104
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
57
Online-Marketing
57
Social Web
56
Social web
56
Online retailing
22
Online-Handel
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
13
Personalization
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Online reviews
12
eWOM
12
electronic word-of-mouth
12
Service quality
11
Data Mining
10
Data mining
10
Gastronomie
10
e-WOM
10
E-commerce
9
Electronic Commerce
9
Confidence
8
Vertrauen
8
electronic word of mouth
8
Advertising effects
7
Werbewirkung
7
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English
21
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Bradley, Graham L.
2
Cobanoglu, Cihan
2
Weber, Karin
2
Abdullah, Saddam
1
Adler, Howard
1
Berezina, Katerina
1
Bigné Alcañiz, J. Enrique
1
Chan, Andrew
1
Chin, Kwai Sang
1
Ferraris, Alberto
1
González-Porras, José L.
1
Ha, Hong Youl
1
Han, Jeongsoo
1
Han, Wenjia
1
Hanks, Lydia
1
Hlee, Sunyoung
1
Hwang, Johye
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Jiang, Wen
1
Kim, DongHee
1
Kim, Jin-Young
1
Kim, Jong Min
1
Kim, Song Ee
1
Koo, Chulmo
1
Krishen, Anjala
1
Kwansa, Francis A.
1
Lee, Jimin
1
Lehto, Xinran Y.
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Liu, Zhiqiang
1
Longart, Pedro
1
Ma, Shihan
1
Miller, Brian L.
1
Morales, Javier
1
Nie, Ru-xin
1
O'Connor, Peter
1
Omran, Behzad Abound
1
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Published in...
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
International journal of hospitality management
43
Journal of retailing and consumer services
26
Journal of business research : JBR
19
Journal of hospitality marketing & management
13
Journal of travel and tourism marketing
13
Tourism management : research, policies, practice
10
The journal of services marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Cogent business & management
7
Psychology & marketing
7
Service business
7
Services marketing quarterly
6
The TQM journal : the international review of organizational improvement
6
Asia Pacific journal of marketing and logistics
4
European journal of marketing : EJM
4
International journal of services and operations management
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
International journal of electronic business : IJEB
3
Journal of financial services marketing : JFSM
3
Journal of hospitality and tourism insights
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Australasian marketing journal
2
Faculty & research / Insead : working paper series
2
Health marketing quarterly
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of bank marketing
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of quality and service sciences
2
International journal of services, economics and management
2
International journal of sport management and marketing : IJSMM
2
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ECONIS (ZBW)
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
6
Indirect customer-to-customer interactions and experiential value : examining solo and social diners
Han, Wenjia
;
Jiang, Wen
;
Tang, Jason
;
Raab, Carola
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1668-1691
Persistent link: https://www.econbiz.de/10013412075
Saved in:
7
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
8
Exploring consumers' domestic gastronomy behaviour : a cross-national study of Italy and Fiji
Sharma, Shavneet
;
Singh, Gurmeet
;
Ferraris, Alberto
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3353-3375
Persistent link: https://www.econbiz.de/10013412895
Saved in:
9
User-generated reviews and the financial performance of restaurants
Abdullah, Saddam
;
Van Cauwenberge, Philippe
;
Vander …
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3697-3714
Persistent link: https://www.econbiz.de/10013412940
Saved in:
10
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
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