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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Dienstleistungsqualität"
~subject:"electronic word-of-mouth"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
electronic word-of-mouth
Viral marketing
104
Virales Marketing
104
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
57
Online-Marketing
57
Social Web
56
Social web
56
Online retailing
22
Online-Handel
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
13
Personalization
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Online reviews
12
eWOM
12
Service quality
11
Data Mining
10
Data mining
10
Gastronomie
10
Restaurant industry
10
e-WOM
10
E-commerce
9
Electronic Commerce
9
Confidence
8
Vertrauen
8
electronic word of mouth
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Advertising effects
7
Werbewirkung
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Bao, Tong
2
Cobanoglu, Cihan
2
Adler, Howard
1
Aksoy, Nilsah Cavdar
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Armelini, Guillermo
1
Berezina, Katerina
1
Bélanger, Charles H.
1
Chan, Andrew
1
Chang, Tung-Lung Steven
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Chay Yau Choon
1
Chin, Kwai Sang
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
De Cicco, Roberta
1
Decker, Reinhold
1
Flaswinkel, Anne Mareike
1
Georgi, Dominik
1
González, Jorge
1
González-Porras, José L.
1
Hajiheydari, Nastaran
1
Han, Jeongsoo
1
Hanks, Lydia
1
Iacobucci, Serena
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Kabadayi, Ebru Tumer
1
Kim, DongHee
1
Kim, Jong Min
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Kim, Song Ee
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Kudeshia, Chetna
1
Kwansa, Francis A.
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Lehto, Xinran Y.
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Loureiro, Sandra Maria Correia
1
Ma, Shihan
1
Miller, Brian L.
1
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
25
International journal of hospitality management
22
Journal of business research : JBR
19
Journal of travel and tourism marketing
13
Journal of hospitality marketing & management
12
Psychology & marketing
10
The journal of services marketing
9
Cogent business & management
8
Tourism management : research, policies, practice
8
Service business
7
Services marketing quarterly
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
The TQM journal : the international review of organizational improvement
5
European journal of marketing : EJM
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of leisure and tourism marketing : IJLTM
4
International journal of services and operations management
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
International journal of services technology and management
3
Journal of financial services marketing : JFSM
3
Journal of management information systems : JMIS
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing
3
Journal of vacation marketing : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism and hospitality research : THR
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Global business review
2
Health marketing quarterly
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Human systems management : HSM
2
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ECONIS (ZBW)
23
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
5
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
6
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
7
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
8
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
9
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
10
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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