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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Complaint management"
~subject:"Gastgewerbe"
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Search: subject_exact:"Viral marketing"
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Complaint management
Gastgewerbe
Viral marketing
90
Virales Marketing
90
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
37
Online-Marketing
37
Social Web
33
Social web
33
Customer satisfaction
30
Hotel industry
30
Hotellerie
30
Kundenzufriedenheit
30
Beziehungsmarketing
27
Relationship marketing
27
Dienstleistungsqualität
22
Service quality
22
Online retailing
21
Online-Handel
21
Online reviews
14
Gastronomie
13
Restaurant industry
13
Personalisierung
12
Personalization
12
Beschwerdemanagement
11
Brand image
10
Markenimage
10
Tourism
10
Tourismus
10
Data Mining
9
Data mining
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Hospitality industry
9
Confidence
8
Emotion
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Tourismuswirtschaft
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Romero, Jaime
2
Anusree, M. R.
1
Bilgihan, Anil
1
Bradley, Graham L.
1
Casaló, Luis V.
1
Castillo-Manzano, José Ignacio
1
Castro Nuño, Mercedes
1
Cobanoglu, Cihan
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Fernandes, Filipa
1
Fernandes, Teresa
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Hardin, Andrew
1
Hu, Xingbao
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Hwang, Yoo Hee
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Israeli, Aviad A.
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Kandampully, Jay
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1
Kim, Eojina
1
Kim, Jungsun
1
Kim, Song Ee
1
Kincaid, Clark S.
1
Kwok, Linchi
1
Lee, Seonjeong
1
Lehto, Xinran Y.
1
Liu, Qing
1
Lu, Weilin
1
Ma, Shihan
1
Mattila, Anna S.
1
Omran, Behzad Abound
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Ong, Beng Soo
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Ponnam, Abhilash
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Sreejesh, S.
1
Stepchenkova, Svetlana
1
Tang, Liang
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International journal of contemporary hospitality management
Journal of hospitality marketing & management
Journal of business research : JBR
12
Journal of retailing and consumer services
8
International journal of hospitality management
7
Journal of travel and tourism marketing
4
Service business
4
European journal of marketing : EJM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Tourism management perspectives : TMP
3
Business horizons
2
Journal of economics & management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Psychology & marketing
2
The journal of services marketing
2
The service industries journal
2
Tourism management : research, policies, practice
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Cogent business & management
1
Dissertationen der LMU
1
Emerald insight
1
Global business and finance review
1
Human systems management : HSM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of innovation science
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of quality and service sciences
1
International journal of services and operations management
1
International journal of services and standards
1
International journal of services, economics and management
1
International journal of sport management and marketing : IJSMM
1
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1
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
2
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
3
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
4
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
5
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
6
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
7
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
8
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
9
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
10
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
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