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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs"
~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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International journal of electronic commerce : IJEC
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
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Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
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ECONIS (ZBW)
25
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1
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
2
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
3
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
4
Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan
;
Srinivasan, Raji
;
Vadakkepatt, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
Saved in:
5
Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.
;
Bolton, Ruth N.
;
Bridges, Cheryl H.
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
Saved in:
6
The use of social media and networks in teaching public administration : perceptions, practices, and concerns
Bryer, Thomas A.
;
Chen, Baiyun
- In:
Cutting-edge social media approaches to business …
,
(pp. 241-267)
.
2010
Persistent link: https://www.econbiz.de/10008810866
Saved in:
7
Uses, challenges, and potential of social media in higher education : evidence from a case study
Zhang, Suling
;
Flammer, Caroline
;
Yang, Xiaolong
- In:
Cutting-edge social media approaches to business …
,
(pp. 217-240)
.
2010
Persistent link: https://www.econbiz.de/10008810867
Saved in:
8
User-generated content in business education
Bajde, Domen
- In:
Cutting-edge social media approaches to business …
,
(pp. 95-115)
.
2010
Persistent link: https://www.econbiz.de/10008810873
Saved in:
9
Social media for the MBA Professor : a strategy for increasing teacher-student communication and the tactics for implementation
Kupetz, Allen H.
- In:
Cutting-edge social media approaches to business …
,
(pp. 57-71)
.
2010
Persistent link: https://www.econbiz.de/10008810875
Saved in:
10
Defining interactive social media in an educational context
Grover, Aditi
;
Stewart, David W.
- In:
Cutting-edge social media approaches to business …
,
(pp. 7-38)
.
2010
Persistent link: https://www.econbiz.de/10008810877
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