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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Cell phone"
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Mobile phone
42
Mobiltelefon
42
Consumer behaviour
27
Konsumentenverhalten
27
Mobile communications
17
Mobilkommunikation
17
Mobile Business
15
Mobile business
15
Mobile Anwendung
10
Mobile application
10
Internet marketing
9
Online-Marketing
9
Mobile Marketing
8
Mobile marketing
8
Advertising
7
Advertising effects
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Innovation adoption
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Innovationsakzeptanz
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Werbewirkung
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Werbung
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Innovation diffusion
4
Innovationsdiffusion
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Smartphone
4
Brand management
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India
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Indien
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Internet
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Markenführung
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Mobility
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Structural equation model
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Strukturgleichungsmodell
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Viral marketing
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Virales Marketing
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mobile advertising
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Attitude
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Brand image
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Confidence
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Customer satisfaction
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Electronic money
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Elektronisches Geld
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42
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Mahatanankoon, Pruthikrai
2
Varnali, Kaan
2
Abdul-Hamid, Ibn Kailan
1
Alamanos, Eleftherios
1
Alhajsaleh, Nael
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Amoroso, Donald L.
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Ashaduzzaman, Md.
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Aygoren, Oguzhan
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Baidoun, Samir
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Bebber, Suélen
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Christofi, Michael
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Costa, Catarina
1
Dennis, Charles
1
Dinsmore, John
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Drakatos, Nikolaos
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Drossos, Dimitris A.
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Eberle, Luciene
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Gao, Tao
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Gerpott, Torsten J.
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Ghosh, Tathagata
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Goodrich, Kendall
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Griffith, Denni Arli
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Hamouda, Mohammed
1
Han, Eun Kyoung
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Hsieh, Jung-Kuei
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International journal of electronic commerce : IJEC
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
Journal of marketing communications
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Policy research working paper : WPS
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
NET Institute Working Paper
9
Working paper
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
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ECONIS (ZBW)
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
3
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
4
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
5
Pandemic information support lifecycle : evidence from the evolution of mobile apps during COVID-19
Kalgotra, Pankush
;
Gupta, Ashish
;
Sharda, Ramesh
- In:
Journal of business research : JBR
134
(
2021
),
pp. 540-559
Persistent link: https://www.econbiz.de/10012643851
Saved in:
6
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
7
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
8
Drivers of mobile money services development in Zimbabwe : the case of EcoCash
Mtengwa, Bonnie Batsirai
;
Kandiero, Agripah
; …
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012501787
Saved in:
9
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
10
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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