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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"World development : the multi-disciplinary international journal devoted to the study and promotion of world development"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Cell phone"
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Beziehungsmarketing
Mobile phone
51
Mobiltelefon
51
Consumer behaviour
28
Konsumentenverhalten
28
Mobile communications
28
Mobilkommunikation
28
Mobile Business
15
Mobile business
15
Internet marketing
8
Online retailing
8
Online-Handel
8
Online-Marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Mobile Anwendung
7
Mobile Marketing
7
Mobile application
7
Mobile marketing
7
Relationship marketing
6
Telecommunications industry
6
Telekommunikationssektor
6
Innovation adoption
5
Innovationsakzeptanz
5
Brand management
4
Dienstleistungsqualität
4
Innovation diffusion
4
Innovationsdiffusion
4
Markenführung
4
Mobile shopping
4
Service quality
4
mobile phones
4
Advertising
3
Arbeitsmobilität
3
Brand
3
Brand image
3
Competition
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
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Ammari, Nedra Bahri
1
Bacile, Todd J.
1
Bilgihan, Anil
1
Hsu, Jen-Hsien
1
Majhi, Ritanjali
1
Mohsen, Kholoud
1
Omar, Suha
1
Oozeerally, Adam
1
Polo-Redondo, Yolanda
1
Rahul, T.
1
Ruiz Díaz, Gonzalo
1
Sesé, F. Javier
1
Swilley, Esther
1
Tsimonis, Georgios
1
Verhoef, Peter C.
1
Ye, Christine
1
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International journal of electronic commerce : IJEC
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
4
Services marketing quarterly
4
Innovatives Markenmanagement
2
International journal of electronic customer relationship management : IJECRM
2
International journal of process management and benchmarking : IJPMB
2
International journal of technology marketing : IJTMkt
2
Marketing intelligence & planning
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of brand management : an international journal
2
The journal of services marketing
2
African journal of science, technology, innovation & development : AJSTID
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
CES working papers
1
Cogent business & management
1
Decision : official journal of Indian Institute of Management Calcutta
1
Ekonomske teme
1
Electronic commerce research and applications
1
HMD : Praxis der Wirtschaftsinformatik
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Institute of Economic Research working papers
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of economic research
1
International journal of economics and business research
1
International journal of electronic business
1
International journal of emerging markets
1
International journal of financial engineering
1
International journal of industrial organization
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector performance management : IJPSPM
1
International journal of services and operations management
1
International journal of strategic change management : IJSCM
1
Inventi impact: retailing & consumer services
1
Journal for global business advancement : JGBA
1
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ECONIS (ZBW)
6
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1
M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha
;
Mohsen, Kholoud
;
Tsimonis, Georgios
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502686
Saved in:
2
The effects of distributive, procedural, and interactional justice on customer retention : an empirical investigation in the mobile telecom industry in Tunisia
Ammari, Nedra Bahri
;
Bilgihan, Anil
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011729726
Saved in:
3
The influence of satisfaction on customer retention in mobile phone market
Ruiz Díaz, Gonzalo
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 75-85
Persistent link: https://www.econbiz.de/10011697888
Saved in:
4
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
5
An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of India
Rahul, T.
;
Majhi, Ritanjali
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 570-580
Persistent link: https://www.econbiz.de/10010388524
Saved in:
6
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
Saved in:
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