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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"The journal of services marketing"
~subject:"Mobilkommunikation"
~subject:"Online-Marketing"
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Mobilkommunikation
Online-Marketing
Mobile phone
11
Mobiltelefon
11
Consumer behaviour
9
Konsumentenverhalten
9
Mobile communications
5
Mobile Business
4
Mobile business
4
Beziehungsmarketing
2
Customer satisfaction
2
Dienstleistungsqualität
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Empirical method
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Empirische Methode
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Kundenzufriedenheit
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Motivation
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Relationship marketing
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Service quality
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Advertising
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Advertising effectiveness
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Advertising effects
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Application privacy
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Arbeitszeitgestaltung
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Artificial intelligence
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Base of the pyramid
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Base-of-the-pyramid (BOP)
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Capture emotions in vivo
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Cell phones
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Catalán, Blanca López
1
Das, Gopal
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Dinsmore, John
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Drossos, Dimitris A.
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Giaglis, George M.
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Hsieh, Jung-Kuei
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Lekakos, George
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Li, Hsiang-Tzu
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Racat, Margot
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San-Martín, Sonia
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Vlachos, Pavlos A.
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1
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International journal of electronic commerce : IJEC
The journal of services marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
AGDI working paper
30
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
15
International journal of business information systems : IJBIS
11
Information economics and policy : IEP
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
8
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of development economics
7
Discussion paper
6
International journal of business innovation and research
6
International journal of industrial organization
6
Journal of African business
6
NBER working paper series
6
NET Institute Working Paper
6
International journal of electronic business
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Applied economics letters
4
Asia Pacific journal of marketing and logistics
4
Center for Global Development Working Paper
4
Discussion paper / Tinbergen Institute
4
Economics letters
4
Food policy : economics planning and politics of food and agriculture
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of regulatory economics
4
NBER Working Paper
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Working paper / World Institute for Development Economics Research
4
African journal of science, technology, innovation & development : AJSTID
3
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1
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
2
Exploring the fit between mobile application service and application privacy
Hsieh, Jung-Kuei
;
Li, Hsiang-Tzu
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 264-282
Persistent link: https://www.econbiz.de/10013407482
Saved in:
3
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
4
What makes services customers say "buy it with a mobile phone"?
San-Martín, Sonia
;
Prodanova, Jana
;
Catalán, Blanca López
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 601-614
Persistent link: https://www.econbiz.de/10011635020
Saved in:
5
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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