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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Website"
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Search: subject_exact:"Online-Targeting"
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Website
Internet marketing
260
Online-Marketing
260
Social Web
150
Social web
150
Consumer behaviour
147
Konsumentenverhalten
147
Online retailing
67
Online-Handel
67
Viral marketing
62
Virales Marketing
62
E-commerce
60
Electronic Commerce
60
social media
55
Advertising effects
54
Werbewirkung
54
Brand management
52
Markenführung
52
Advertising
46
Werbung
46
Beziehungsmarketing
43
Relationship marketing
43
Brand image
35
Markenimage
35
Internet
29
Marketing management
20
Marketingmanagement
20
Facebook
16
USA
15
United States
15
online reviews
14
advertising
13
social media marketing
13
Confidence
11
Mobile communications
11
Mobilkommunikation
11
Personalisierung
11
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11
Search engine
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Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Agrebi, Meriem
1
Assimakopoulos, Costas
1
Benlian, Alexander
1
Bin Ismail, Hishamuddin
1
Bright, Laura
1
Chandon, Jean Louis
1
Cheng, Tsang-Hsiang
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Chong, Siong Choy
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Clemons, Eric K.
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Dimitriadis, Sergios
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Dogra, Pallavi
1
Ellonen, Hanna-Kaisa
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Georgiadis, Christos K.
1
Giraldi, Janaina de Moura Engracia
1
Hien Vo
1
Hoffmann, Christian
1
Hu, Paul Jen-Hwa
1
Jiang, Zhenhui
1
Kaushal, Arun
1
Kim Piew Lai
1
Koritos, Christos
1
Le, Tri D.
1
Lee, Kelvin
1
Logan, Kelty
1
Lutz, Christoph
1
López-Nicolas, Carolina
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Makienko, Igor
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Meckel, Miriam
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Miller, Kenneth E.
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Sarmaniotis, Christos
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1
Tan, Bernard C. Y.
1
Tarkiainen, Anassi
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International journal of internet marketing and advertising : IJIMA
Journal of management information systems : JMIS
Journal of retailing and consumer services
23
Journal of internet commerce
16
International journal of hospitality management
15
Journal of business research : JBR
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
13
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of electronic commerce research : JECR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of organizational computing and electronic commerce
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of promotion management : JPM
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
SpringerLink / Bücher
4
The service industries journal
4
Asia Pacific journal of marketing and logistics
3
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ECONIS (ZBW)
21
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
3
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
4
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
5
Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de
;
Oliveira, Jorge Henrique …
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
Saved in:
6
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
7
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
Saved in:
8
The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
Saved in:
9
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
10
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
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