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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Internet marketing
237
Online-Marketing
237
Consumer behaviour
148
Konsumentenverhalten
148
Social Web
140
Social web
140
Brand management
86
Markenführung
86
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57
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55
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Relationship marketing
52
social media
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
Journal of business research : JBR
65
Journal of retailing and consumer services
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
23
Marketing intelligence & planning
21
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Business horizons
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of hospitality management
9
Journal of marketing management : MM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
SpringerLink / Bücher
8
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Tourism management : research, policies, practice
7
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ECONIS (ZBW)
52
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1
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
2
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
6
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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