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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Neslin, Scott A."
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Search: subject_exact:"Konsumentenpsychologie"
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Consumer behaviour
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Neslin, Scott A.
Janiszewski, Chris A.
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10
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Krishna, Aradhna
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
3
Journal of marketing
2
Journal of marketing research : JMR
2
MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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A reader in marketing communications
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Foundations and trends in marketing : FTMKT
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
3
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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