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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Heitmann, Mark"
~person:"Homburg, Christian"
~source:"econis"
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Heitmann, Mark
Homburg, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Die Betriebswirtschaft : DBW
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Journal of business economics : JBE
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Psychology & marketing
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of marketing
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MSI reports : working paper series
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Marketing : ZFP ; journal of research and management
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Faculty & research / Insead : working paper series
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Journal of political economy
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Journal of retailing and consumer services
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
When and how to infer heuristic consideration set rules of consumers
Bremer, Lucas
;
Heitmann, Mark
;
Schreiner, Thomas F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 516-535
Persistent link: https://www.econbiz.de/10011734914
Saved in:
3
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
4
Charts and demand : empirical generalizations on social influence
Maecker, Olaf
;
Grabenströer, Nadja Sophia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
Saved in:
5
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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