Charts and demand : empirical generalizations on social influence
Year of publication: |
2013
|
---|---|
Authors: | Maecker, Olaf ; Grabenströer, Nadja Sophia ; Clement, Michel ; Heitmann, Mark |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 429-431
|
Subject: | Consumer behavior | Electronic commerce and Internet marketing | Hedonic products | Market analysis and response | Experimental research | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet | Online-Marketing | Internet marketing |
-
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge, (2015)
-
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja, (2018)
-
Online trust and the importance of interaction
Papadopoulou, Panagiota, (2018)
- More ...
-
Grabenströer, Nadja, (2013)
-
Web 2.0-Potenziale im strategischen Marketing
Grabenströer, Nadja, (2009)
-
The effect of social media interactions on customer relationship management
Maecker, Olaf, (2016)
- More ...