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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Conjoint-Analyse"
~subject:"Modellierung"
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Conjoint-Analyse
Modellierung
Scientific modelling
13
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of econometrics
114
NBER working paper series
60
SpringerLink / Bücher
60
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57
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51
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
36
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1
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
2
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
3
A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
Saved in:
4
Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
Saved in:
5
Marketing activity, blogging and sales
Ōnishi, Hiroshi
;
Manchanda, Puneet
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
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6
Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009007237
Saved in:
7
Identifying physician peer-to-peer effects using patient movement data
Bhatia, Tulikaa
;
Wang, Lei
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009007238
Saved in:
8
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
Saved in:
9
Extending the BG/NBD : a simple model of purchases and complaints
Oest, Rutger van
;
Knox, George
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10009007242
Saved in:
10
Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.
;
Ebbes, Peter
;
Adigüzel, Feray
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
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