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isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
639
Konsumentenverhalten
639
Brand management
299
Markenführung
299
Brand image
238
Markenimage
238
Brand
203
Markenartikel
200
Einzelhandel
127
Retail trade
127
Beziehungsmarketing
125
Relationship marketing
125
Luxury goods
64
Luxusgüter
64
Online retailing
55
Online-Handel
55
Emotion
43
Internet marketing
41
Online-Marketing
41
Social Web
41
Social web
41
Customer satisfaction
40
Kundenzufriedenheit
40
USA
39
United States
39
Food retailing
34
Lebensmitteleinzelhandel
34
Marketing management
34
Marketingmanagement
34
Advertising effects
27
Confidence
27
Vertrauen
27
Werbewirkung
27
Brand loyalty
25
China
25
Corporate Social Responsibility
25
Corporate social responsibility
25
E-commerce
25
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25
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25
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630
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639
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Conference paper
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English
639
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Cliquet, Gérard
5
Faultrier, Brigitte de
5
Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Gil Saura, Irene
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kenning, Peter
4
Kulczynski, Alicia
4
Phau, Ian
4
Abratt, Russell
3
Ballantine, Paul W.
3
Berenguer Contrí, Gloria
3
Borges, Adilson
3
Boulay, Jacques
3
Deli-Gray, Zsuzsa
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Faßnacht, Martin
3
Feenstra, Florence
3
Fetscherin, Marc
3
Forsythe, Sandra
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hota, Monali
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kim, Hye-yŏng
3
Kim, Youn-kyung
3
Klarmann, Christiane
3
Lim, Chae Mi
3
Lin, Zhibin
3
Loureiro, Sandra Maria Correia
3
Merrilees, Bill
3
Mirzaei, Abas
3
Muzellec, Laurent
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of retail & distribution management
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
639
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31
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
32
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
33
Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng
;
Lei, Xi
;
Hu, Liang
;
Sun, Yu
;
Yang, Xiaodan
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
Saved in:
34
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
35
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
36
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
37
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
38
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
39
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
40
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
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