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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
204
Markenführung
204
Consumer behaviour
130
Brand image
112
Markenimage
112
Brand
65
Markenartikel
65
Beziehungsmarketing
38
Relationship marketing
38
Sportmarketing
36
Sports marketing
36
Social Web
28
Social web
28
Internet marketing
23
Online-Marketing
23
Advertising effects
21
Werbewirkung
21
Professional sports
18
Profisport
18
Advertising
14
Emotion
14
Luxury goods
13
Luxusgüter
13
Marketing management
13
Marketingmanagement
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Football
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Fußball
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Personality psychology
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Persönlichkeitspsychologie
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International marketing
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Internationales Marketing
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USA
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United States
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Werbung
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Ko, Eunju
4
Aiello, Gaetano
3
Gijsbrechts, Els
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Belk, Russell W.
2
Checchinato, Francesca
2
Dekimpe, Marnik G.
2
Disegna, Marta
2
Ewijk, Bernadette J. van
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Ghaffar, Abdul
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Hill, Brad
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Islam, Tahir
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Kincl, Tomas
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Lalwani, Ashok K.
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Nguyen, Hang T.
2
Parrey, Shakir Hussain
2
Pauwels, Koen
2
Rather, Raouf Ahmad
2
Sotiriadou, Popi
2
Steenkamp, Jan-Benedict E. M.
2
Warlop, Luk
2
Agyemang, Kwame J. A.
1
Aksehirli, Zeynep
1
Alexandris, Kostas
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Alikhani, Ali
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Althuizen, Niek
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Anbuudayasankar S. P.
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Angle, Justin W.
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Asada, Akira
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Avery, Jill
1
Babiak, Katherine
1
Babin, Barry J.
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International journal of sport management and marketing : IJSMM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
SpringerLink / Bücher
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
130
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
4
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
7
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
8
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
9
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
10
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
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