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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Branding"
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Beziehungsmarketing
Konsumentenverhalten
Brand management
107
Markenführung
107
Consumer behaviour
71
Brand image
50
Markenimage
50
Sportmarketing
35
Sports marketing
35
Relationship marketing
26
Brand
23
Markenartikel
23
Professional sports
18
Profisport
18
Social Web
14
Social web
14
Internet marketing
13
Online-Marketing
13
Emotion
12
Football
12
Fußball
12
Luxury goods
11
Luxusgüter
11
Athletes
9
Sport
9
Sportler
9
Sports
9
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
Fashion
7
Mode
7
Brand loyalty
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
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Undetermined
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75
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75
Collection of articles of several authors
2
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English
75
Author
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Ko, Eunju
4
Aiello, Gaetano
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aoki, Kei
2
Borders, Aberdeen Leila
2
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Hill, Brad
2
Islam, Tahir
2
Kincl, Tomas
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Alexandris, Kostas
1
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Asada, Akira
1
Babiak, Katherine
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barber, Matthew
1
Barbosa, Belem
1
Belk, Russell W.
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Bolton, Ruth N.
1
Boyle, Peter J.
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Carvalho, Cássia Liandra
1
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International journal of sport management and marketing : IJSMM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
415
The journal of product & brand management
297
The journal of brand management : an international journal
281
Journal of retailing and consumer services
258
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
83
International journal of hospitality management
77
Journal of marketing communications
74
Marketing intelligence & planning
68
SpringerLink / Bücher
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
58
International journal of internet marketing and advertising : IJIMA
55
International journal of advertising : the review of marketing communications
54
Journal of strategic marketing
52
Marketing letters : a journal of research in marketing
52
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
Journal of marketing
49
International marketing review
48
Journal of promotion management : JPM
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
46
The journal of consumer marketing
46
Journal of global marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
43
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of contemporary hospitality management
36
Journal of international marketing
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of retailing
34
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ECONIS (ZBW)
75
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
8
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
9
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
10
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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