//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Konsumentenverhalten
Brand management
107
Markenführung
107
Consumer behaviour
71
Brand image
50
Markenimage
50
Sportmarketing
35
Sports marketing
35
Beziehungsmarketing
26
Relationship marketing
26
Markenartikel
23
Professional sports
18
Profisport
18
Social Web
14
Social web
14
Internet marketing
13
Online-Marketing
13
Emotion
12
Football
12
Fußball
12
Luxury goods
11
Luxusgüter
11
Athletes
9
Sport
9
Sportler
9
Sports
9
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
Fashion
7
Mode
7
Brand loyalty
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
more ...
less ...
Online availability
All
Undetermined
45
Type of publication
All
Article
70
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
72
Aufsatz in Zeitschrift
72
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
72
Author
All
Ko, Eunju
4
Aiello, Gaetano
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Hill, Brad
2
Islam, Tahir
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Alexandris, Kostas
1
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Asada, Akira
1
Babiak, Katherine
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barber, Matthew
1
Barbosa, Belem
1
Belk, Russell W.
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Bolton, Ruth N.
1
Boyle, Peter J.
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Carvalho, Cássia Liandra
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
429
The journal of brand management : an international journal
341
The journal of product & brand management
313
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
93
Asia Pacific journal of marketing and logistics
88
International journal of hospitality management
79
Journal of marketing communications
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
68
SpringerLink / Bücher
64
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing management : MM
56
International journal of advertising : the review of marketing communications
54
Journal of marketing
54
Marketing letters : a journal of research in marketing
54
Journal of the Academy of Marketing Science
53
Journal of promotion management : JPM
52
Journal of strategic marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of fashion marketing and management
51
International marketing review
50
International journal of consumer studies
47
Journal of global marketing
46
The journal of consumer marketing
45
Cogent business & management
44
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of international marketing
37
Journal of retailing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Qualitative market research : an international journal
35
Business horizons
34
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
8
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
9
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
10
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->