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Search: subject_exact:"Designation of origin"
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Designation of origin
52
Herkunftsbezeichnung
52
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
31
Markenimage
31
Brand management
16
International marketing
16
Markenführung
16
Internationales Marketing
15
Country of origin
13
Brand
10
Country-of-origin
10
Markenartikel
10
Rules of origin
10
Ursprungsregeln
10
China
6
Country image
5
Emotion
4
USA
4
United States
4
Cognition
3
Consumer animosity
3
Corporate reputation
3
Einzelhandel
3
Emerging economies
3
Firmenimage
3
Kognition
3
Marketing management
3
Marketingmanagement
3
National culture
3
Nationalkultur
3
Retail trade
3
Schwellenländer
3
Tourism
3
Tourismus
3
Advertising effects
2
Animosity
2
Australia
2
Australien
2
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Undetermined
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51
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Article in journal
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52
Collection of articles of several authors
1
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1
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English
52
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Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Balabanis, George
2
Diamantopoulos, Adamantios
2
Dinnie, Keith
2
Fetscherin, Marc
2
Heslop, Louise A.
2
Maher, Amro A.
2
Al-Shuaibi, Khalid M.
1
Andéhn, Mikael
1
Baier, Daniel
1
Bartsch, Fabian
1
Bianchi, Constanza
1
Brand, Benedikt
1
Braun, Jakob
1
Caemmerer, Barbara
1
Cakici, N. Meltem
1
Carter, Larry L.
1
Cerviño, Julio
1
Chamorro Mera, Antonio
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
D'Antone, Simona
1
D'Souza, Clare M.
1
De Nisco, Alessandro
1
Demirbag, Mehmet
1
Dimitrova, Boryana V.
1
Elliot, Statia
1
Gallito, Elena
1
Gao, Ying
1
Garcia de los Salmones Sanchez, Maria del Mar
1
García-Gallego, José Manuel
1
Garrett, Tony C.
1
Ghazali Musa
1
Gregory, Gary
1
Halimi, Tariq Abdullatif
1
Han, C. M.
1
Heinberg, Martin
1
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International marketing review
Journal of international consumer marketing
47
Journal of travel and tourism marketing
45
Journal of business research : JBR
44
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Asia Pacific journal of marketing and logistics
31
Journal of global marketing
31
Journal of retailing and consumer services
26
Journal of world trade : law, economic policy, public policy
26
International business review : the official journal of the European International Business Academy
24
Food policy : economics planning and politics of food and agriculture
22
The journal of consumer marketing
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
Journal of international marketing
19
The journal of product & brand management
18
Tourism management perspectives : TMP
17
Journal of food products marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of brand management : an international journal
15
Marketing intelligence & planning
14
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of hospitality marketing & management
13
The Estey Centre journal of international law and trade policy
13
American journal of agricultural economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international food & agribusiness marketing : JIFAM
11
Journal of vacation marketing
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
European journal of marketing : EJM
10
European review of agricultural economics : ERAE
10
International journal of wine business research : IJWBR
10
Journal of agricultural & food industrial organization
10
Canadian journal of agricultural economics : CJAE
9
International journal of consumer studies
9
International journal of emerging markets
9
Journal of agricultural economics
9
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ECONIS (ZBW)
52
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1
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
4
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
5
Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Mainolfi, Giada
- In:
International marketing review
39
(
2022
)
1
,
pp. 32-54
Persistent link: https://www.econbiz.de/10013169626
Saved in:
6
Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José
;
Massi, Marta
;
Gallito, Elena
- In:
International marketing review
39
(
2022
)
6
,
pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
Saved in:
7
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
10
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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