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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"United States"
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United States
Consumer behaviour
369
Konsumentenverhalten
369
Advertising effects
63
Werbewirkung
63
USA
48
Advertising
37
Werbung
37
Brand image
27
Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Gentry, James W.
2
Albinsson, Pia A.
1
Anesbury, Zachary
1
Armstrong Soule, Catherine A.
1
Arndt, Aaron D.
1
Bahl, Shalini
1
Ball, A. Dwayne
1
Ballantine, Paul W.
1
Bardhi, Fleura
1
Bellman, Steven
1
Bickart, Barbara A.
1
Binay, Itir
1
Bishop, Melissa M.
1
Biswas, Dipayan
1
Brace-Govan, Jan
1
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1
Buchanan-Oliver, Margo
1
Bunker, Matthew
1
Chang, Chingching
1
Chang, Yonghwan
1
Chattaraman, Veena
1
Choi, Yung Kyun
1
Cinelli, Melissa D.
1
Creery, Sam
1
Curasi, Carolyn Folkman
1
Dawes, John
1
Debevec, Kathleen
1
Delbaere, Marjorie
1
Diamond, William D.
1
Ekebas-Turedi, Ceren
1
Feintuch, Jocelyn
1
Flynn, Leisa Reinecke
1
Foster, Kenneth Alan
1
Fox, Alexa K.
1
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1
Gavish, Yossi
1
Goldsmith, Ronald E.
1
Green, Todd
1
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer behaviour : an international research review
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
65
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
51
NBER working paper series
49
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
International journal of sport management and marketing : IJSMM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of marketing
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
18
Finance and economics discussion series
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
Agricultural and resource economics review : ARER
16
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ECONIS (ZBW)
48
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1
Youth and the sociability of "Vaping"
Yule, Jennifer A.
;
Tinson, Julie S.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011684956
Saved in:
2
From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
Saved in:
3
Filling some gaps in market mavenism research
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10011685037
Saved in:
4
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
5
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
6
The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv
;
Segev, Sigal
;
Gavish, Yossi
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
Saved in:
7
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
8
Do men and women use different tactics to cope with the embarrassment of buying condoms?
Arndt, Aaron D.
;
Ekebas-Turedi, Ceren
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 499-510
Persistent link: https://www.econbiz.de/10011814961
Saved in:
9
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
Saved in:
10
Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra
;
Gentry, James W.
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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