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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Markenimage"
~subject:"Product Placement"
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Search: subject_exact:"Konsumverhalten"
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Markenimage
Product Placement
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Green marketing
9
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
6
Environmental consciousness
6
Glaubwürdigkeit
6
Social Marketing
6
Social marketing
6
Umweltbewusstsein
6
Viral marketing
6
Virales Marketing
6
Confidence
5
Marketing management
5
Marketingmanagement
5
Media industries
5
Mediensektor
5
Sustainable product
5
Vertrauen
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Arasu Balasubramaniam, Senthil
1
Atkinson, Lucy
1
Bakshi, Madhupa
1
Boerman, Sophie C.
1
Borges, Adilson
1
Buschow, Christopher
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Choi, Yung Kyun
1
Dahlén, Micael
1
Defever, Christine
1
Dekoulou, Paraskevi
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Deshpande, Sameer
1
Doicaru, Miruna
1
Eisend, Martin
1
Gillespie, Brian
1
Gnoth, Juergen
1
Hatzithomas, Leonidas
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Keh, Hean Tat
1
Kim, Jooyoung
1
Kouki-Block, Monia
1
Kovacs Grigg, Michelle Helena
1
Krebs, Isabelle
1
Leshner, Glenn
1
Martin, Brett A. S.
1
McQuarrie, Edward F.
1
Mishra, Prashant
1
Montgomery, Nicole Votolato
1
Morris, Jon D.
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oliveira, Samara Sampaio de
1
Pandelaere, Mario
1
Pantoja, Felipe
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
359
The journal of product & brand management
244
Journal of retailing and consumer services
224
The journal of brand management : an international journal
215
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
76
Journal of marketing communications
75
Journal of international consumer marketing
72
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
54
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
Journal of promotion management : JPM
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
44
Journal of strategic marketing
44
Journal of marketing
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
25
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1
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
Saved in:
4
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
5
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
6
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
7
Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
Saved in:
8
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi
;
Keh, Hean Tat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
Saved in:
9
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
10
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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