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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Product Placement"
~subject:"Werbewirkung"
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Product Placement
Werbewirkung
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Green marketing
9
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
6
Environmental consciousness
6
Glaubwürdigkeit
6
Social Marketing
6
Social marketing
6
Umweltbewusstsein
6
Viral marketing
6
Virales Marketing
6
Confidence
5
Marketing management
5
Marketingmanagement
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Media industries
5
Mediensektor
5
Sustainable product
5
Vertrauen
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53
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Dahlén, Micael
4
Muehling, Darrel D.
4
Rosengren, Sara
3
Chang, Chingching
2
Kareklas, Ioannis
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Bettman, James R.
1
Bickart, Barbara A.
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Borges, Adilson
1
Burton, Scot
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Choi, Yung Kyun
1
De Jans, Steffi
1
Defever, Christine
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Deshpande, Sameer
1
Driel, Irene I. van
1
Eisend, Martin
1
El Badawy, Heba Y.
1
Escalas, Jennifer Edson
1
Fernando, Angeline Gautami
1
Folse, Judith Anne Garretson
1
Fox, Alexa K.
1
Gillespie, Brian
1
Gnoth, Juergen
1
Haley, Eric
1
Halstead, Diane
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
135
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : JPM
67
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing : ZFP ; journal of research and management
23
Journal of consumer behaviour : an international research review
22
Journal of international consumer marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
53
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1
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
7
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
8
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
9
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
10
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
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