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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Markenführung"
~subject:"Product Placement"
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Markenführung
Product Placement
Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
45
Werbewirkung
45
Advertising
35
Werbung
35
USA
20
United States
20
Brand image
10
Markenimage
10
Psychology of advertising
10
Werbepsychologie
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Green marketing
9
Öko-Marketing
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Internet marketing
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Online-Marketing
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Experiment
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Product placement
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Environmental consciousness
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Social Marketing
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Social marketing
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Umweltbewusstsein
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Brand
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Credibility
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Glaubwürdigkeit
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Markenartikel
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Sustainable product
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Brand management
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Estimation
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Gesundheitsmarketing
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Health care marketing
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Belgien
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Boerman, Sophie C.
1
Borges, Adilson
1
Choi, Yung Kyun
1
Dahlén, Micael
1
Dens, Nathalie
1
Deshpande, Sameer
1
Eisend, Martin
1
Gillespie, Brian
1
Joireman, Jeff
1
Kim, Jooyoung
1
Leshner, Glenn
1
Morris, Jon D.
1
Muehling, Darrel D.
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Pantoja, Felipe
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Rosengren, Sara
1
Rossi, Patricia
1
Sharma, Nazuk
1
Song, Sujin
1
Swait, Joffre
1
Varki, Sajeev
1
Wouters, Marijke
1
Yoon, Sukki
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
398
The journal of product & brand management
287
The journal of brand management : an international journal
267
Journal of retailing and consumer services
252
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
81
Journal of marketing communications
76
International journal of hospitality management
74
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
58
International journal of advertising : the review of marketing communications
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of promotion management : JPM
51
International marketing review
49
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
International journal of advertising : the quarterly review of marketing communications
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
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ECONIS (ZBW)
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
5
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
6
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
Saved in:
7
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
8
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
9
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
10
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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