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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Social marketing"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
15
Journal of marketing management : MM
10
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of nonprofit & public sector marketing
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Australasian marketing journal
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Journal of marketing communications
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European journal of marketing : EJM
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Journal of business ethics : JOBE
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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NBER Working Paper
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NBER working paper series
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Psychology & marketing
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The journal of services marketing
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Working paper / National Bureau of Economic Research, Inc.
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European journal of marketing
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International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of consumer studies
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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MO
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
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The SAGE handbook of social marketing
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The journal of brand management : an international journal
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Transformative consumer research for personal and collective well-being
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Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
2
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
3
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
4
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
Saved in:
5
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
6
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
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