//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"Hamburg Contemporary Economic Discussions"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Fernsehwerbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Sport event
36
Sportveranstaltung
36
Football
12
Fußball
12
Deutschland
9
Germany
9
Impact assessment
6
Wirkungsanalyse
6
Advertising effects
5
Big event
5
Großveranstaltung
5
Sport
5
Sports
5
Werbewirkung
5
Athletes
4
Sponsoring
4
Sponsorship
4
Sportler
4
Sportmarketing
4
Sports marketing
4
USA
4
United States
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Advertising
3
Meinung
3
Opinion
3
Television advertising
3
Werbung
3
Beschäftigungseffekt
2
Bevölkerung
2
Brand image
2
Competition
2
Consumer behaviour
2
Employment effect
2
Großbritannien
2
Holiday behaviour
2
Internet marketing
2
Konsumentenverhalten
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Burton, Jennifer Lee
1
Gollins, Jan
1
Jeong, Yongick
1
Mueller, Kristen M.
1
Patnaik, Sandeep
1
Purvis, Scott C.
1
Spotts, Harlan E.
1
Tran, Hai L.
1
Walls, Danielle M.
1
Zhao, Xinshu
1
more ...
less ...
Published in...
All
Journal of advertising research
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
Hamburg Contemporary Economic Discussions
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
3
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
Advertising and violence : concepts and perspectives
1
Eurasian business review
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Stanford University Graduate School of Business Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
2
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
3
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->