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isPartOf:"Journal of advertising research"
~isPartOf:"Global mobile commerce : strategies, implementation, and case studies"
~subject:"Relationship marketing"
~subject:"United States"
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Relationship marketing
United States
Mobile Business
15
Mobile business
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Mobile communications
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Mobilkommunikation
5
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3
Dienstleistung
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3
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Frost, Raymond D.
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Gregory, Chris
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Heinonen, Kristina
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Kolbe, Lutz
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McGann, Sean T.
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Pura, Minna
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Quan, Jing
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Journal of advertising research
Global mobile commerce : strategies, implementation, and case studies
Journal of retailing and consumer services
12
International journal of electronic customer relationship management : IJECRM
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of payments strategy & systems
4
Electronic commerce research
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business research : JBR
3
Journal of organizational computing and electronic commerce
3
Psychology & marketing
3
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
Information systems research : ISR
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
Journal of customer behaviour
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing
2
Journal of marketing research
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
The journal of corporate accounting & finance
2
Always learning
1
Business and Economic Research : BER
1
Business horizons
1
Cogent business & management
1
Contemporary research in e-marketing ; 1
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Cross-cultural buyer behavior
1
Digital Business in Africa : Social Media and Related Technologies
1
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
1
E-retailing challenges and opportunities in the global marketplace
1
ERIM report series research in management
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ECONIS (ZBW)
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1
Nielsen personalizes the mobile shopping app
Cameron, Dave
;
Gregory, Chris
;
Battaglia, Daryl
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
Saved in:
2
Strategy aligned process selection for mobile customer services
Schierholz, Ragnar
;
Kolbe, Lutz
;
Brenner, Walter
- In:
Global mobile commerce : strategies, implementation, …
,
(pp. 88-110)
.
2008
Persistent link: https://www.econbiz.de/10003555642
Saved in:
3
Exploring mobile service business opportunities from a customer-centric perspective
Pura, Minna
;
Heinonen, Kristina
- In:
Global mobile commerce : strategies, implementation, …
,
(pp. 111-133)
.
2008
Persistent link: https://www.econbiz.de/10003555651
Saved in:
4
M-commerce in the US and China retail industry : business models, critical success factors (CSFs), and case studies
Zhang, Jinglong
;
Quan, Jing
;
Frost, Raymond D.
;
McGann, …
- In:
Global mobile commerce : strategies, implementation, …
,
(pp. 318-344)
.
2008
Persistent link: https://www.econbiz.de/10003556240
Saved in:
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